No other brand focuses on cellular function in this way and it’s a point of difference that guarantees real results for our consumers. Once we restore skin function we then focus enhancing skin through the process of activation, using amazing ingredients with the power to visibly transform. Unlike other brands, we spend the majority of our time and energy enhancing the capability of the skin through detoxification a function-restoring process that is as much about what we add back to the skin as what toxic ingredients we leave out. We believe that without a healthy, capable skin cell nothing really happens to skin, it’s just a waste of powerful ingredients. But that’s where the similarities between ourselves and other brands (organic or otherwise) end. Of course as a beauty brand we do believe in the power of science and active ingredients to visibly transform skin. Consumers have been conditioned into thinking that amazing skin is all about a magical ingredient. Our biggest point of difference from other brands in the market is anchored by one key focus: restoring skin function. What is Grown Alchemist Ethos in a nutshell? This is modern alchemy, the ability to combine these ingredients together in a profound, meaningful way to create a complex formula with amazing outcomes for skin health. The way we use these naturally occurring ingredients unveiling their full potential through our understanding of the biology and delivery systems. At Grown Alchemist we don’t manufacture ingredients. We fundamentally believe that natural ingredients work better with the body, in fact, research shows that natural ingredients are far better accepted and utilized by the body than the natural ‘equivalents’. This realization sparked the start of Grown Alchemist and continues to inspire us today.Īfter that creating the name and concept for our brand went hand in hand. We named the company Grown Alchemist because we believe it best encapsulates the two principles behind our brand message best. We began testing the performance of natural ingredients in our clinical trials and realized there was a dramatic improvement in the cellular function of skin as a result. The organic origin of its ingredients is guaranteed by the ACO (Australian Certified Organic) seal, which guarantees that the brand’s products do not contain any type of toxins or carcinogenic substances such as SLS (Sodium Lauryl Sulfate), petroleum derivatives, parabens, artificial fragrances, artificial colourings or glycols.Ĭould you begin with a little bit of the brand back-story? How Grown Alchemist came to be, and what differentiates it?Īfter working for many years as consultants in product and brand development, Keston and I decided to move towards the natural side of the skincare market. GROWN ALCHEMIST is an Australian brand created by brothers Keston and Jeremy Muijs, whose ultimate aspiration was to formulate a collection of natural and effective products, without chemicals, combining botanical elements with the latest advances in Cosmetology.
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